| A recent study conducted by the
IMI indicates : |
| • |
More than 4 consumers visit a shop each day to
download music. |
| • |
They are willing to pay the price between Rs.100 to
Rs.500 to buy the chip and between Rs.50 to Rs.350 to download on the chip. |
| • |
77% of all content downloaded on chip was music. |
| • |
Customers do not want Kiosks to download music |
| • |
Customers do not want pre-loaded chips |
